Showcasing innovation leadership 

Our goal is to transform healthcare and improve the lives of people around the world. We design our solutions with a focus on critical clinical decision-making scenarios in situations where people are most vulnerable.

Whether it's hardware, software, or AI solutions, people are at the heart of our design, making our offerings unmistakably Siemens Healthineers.

Our brand environments encourage people to engage, interact, and participate: 

• In our experience centers, we created immersive, interactive showroom spaces that take our visitors on multi-sensory journeys to get to know us, in person or virtually. Medtech buyers, investors, journalists, and public authorities can explore who we are as a company, discover our products and solutions, and learn more about our heritage. Find out more about our Siemens Healthineers Experience Centers 
• Whether we are attending an industry event or setting up our own, our brand environments are flexible enough to create memorable experiences for our diverse target audiences. At exhibitions and events, we focus on purposeful design combined with meaningful in-person and digital experiences. Find out more about our key events on our Expo Hub 
• Our modern workspaces cater to various needs with a design that supports concentration, collaboration, and communication. We prioritize health, well-being, and sustainability in everything from individual workplaces to our buildings.

Our brand sound encapsulates our brand personality musically, considering all unique brand design elements:

1. Our logo's dot matrix is translated into a forward-moving triplet beat.
2. Our word mark is represented on the piano, with each letter corresponding to a key. Letters without musical equivalents form a digital heartbeat. These elements combine to create our sound logo.
3. The dot pulse is another key element. Musically, we applied the distances between the dots to rhythm and pitch, creating an attention-grabbing figure.

Our brand sound and audio pieces are consistently used across all touchpoints, from health music for patient relaxation, product interfaces, and telephone on-hold music, to films and events.

Siemens Healthineers is a relatively young brand. It was introduced in 2016 as a stand-alone company within Siemens. Our logo embodies our heritage, our team, and our innovation leadership: 

1. The name "Siemens" signifies our strong heritage, representing over 120 years as the medtech arm of Siemens AG, our main shareholder.
2. "Healthineers" is a tribute to our employees, combining 'healthcare', 'engineers', and 'pioneers' to reflect their excellence and innovative spirit.
3. The forward-pointing dots ("dot matrix") symbolize our future-focused, innovative approach to our people, products, and services.

Our key visuals combine a portrait and an overlay:

• The Siemens Petrol-colored portrait represents the people central to our mission, symbolizing humanity rather than specific individuals.
• The Healthy Orange overlay adds context, relating to the key message of the communication asset with clinical or scientific images, or a combination of both.

Featuring Siemens' distinctive petrol and our orange brand color, our key visuals honor our heritage while ensuring immediate brand recognition in the medtech industry. This unique color composition makes Siemens Healthineers instantly recognizable, even without a logo.

Typography is a key element of our brand. We developed our own font, SH-Bree-Headline, primarily used in our orange brand color for headlines. For body copy and other texts, we use Siemens Sans, honoring our heritage.

As in most clinical settings, our dominant color is white. It stands for cleanliness, precision, and high tech–reflecting the healthcare world of Siemens Healthineers.

Black is a natural stage for original medical imagery. As a background color, black enables the best presentation of our medical imagery and key visuals.

Our unique brand color, Healthy Orange, along with Siemens Petrol, connects us to Siemens.